Premium quality with a story to tell
At CLOTH’EL, we transform luxury hotel textiles into timeless fashion. Each collection is released in limited series, making every piece rare and unique. Our commitment to true sustainability goes beyond trends — we design responsibly, with lasting impact.
Crafted from premium-quality fabrics, our products are built to endure. And because every material carries a past, each piece comes with a story — personal, authentic, and deeply connected to you.
Reimagining luxury, preserving values
At CLOTH’EL, we believe renewal doesn’t have to come at the cost of our planet. Hotels regularly refresh their interiors, leaving behind valuable textiles that are no longer in use. By giving these premium materials a new life, we reduce environmental impact while opening space for transformation. Our mission is to unite two industries built on quality and innovation, and to prove that upcycled fashion can stand as a true, desirable alternative to newly produced garments and accessories.
From our founder
Sustainability means something different to everyone. For me, it began with a simple question:
Can the things I love — travel and fashion — exist without harming the planet?
Hotels surround us with beautiful textiles, but most are destined for be forgotten. Fashion dazzles us, but often at the cost of our environment. I asked myself — what if we could give these fabrics a second life? What if luxury didn’t have to mean producing more, but reimagining what already exists?
That’s the vision behind our brand: transforming forgotten textiles into timeless pieces you’ll love to wear. Each product tells a story of conscious choice, creativity, and care for the Earth.
Sustainability starts small. Change one thing, and you’re already making a difference. This is my way of contributing — what will yours be?
Want to switch to more sustainable fashion?
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