Who we are

CLOTH’EL is a sustainable brand that transforms pre-loved hotel fabrics into unique, limited-series garments and accessories. We believe in giving textiles a second life, reducing environmental impact, and supporting hotels in their journey toward sustainability.

Why partner with us?

  • Sustainability & Cost Saving

    Reduce waste and save on waste management costs by giving your used textiles a new purpose.

  • Enhanced Brand Image

    Align your hotel with sustainable practices to attract guests and improve their loyalty.

  • Unique Storytelling

    Each of our collections tells a story that begins at your hotel and continues in our designs.

  • Community Impact

    Contribute to a more sustainable fashion industry by keeping valuable materials in circulation. 

  • Innovation & Creativity

    Sell some of our products exclusively in your hotel shop, or we can create branded merchandise for your hotel.

How it works

  • Donate

    Send us your used textiles, including linens, curtains and other fabrics.

  • Transform

    We turn these materials into new, fashionable garments and accessories.

  • Impact

    Together, we reduce waste and create sustainable fashion. 

Our partners in sustainability

Our first collaborating partner, The Torridon, a family-owned five-star boutique resort, trusted CLOTH’EL to transform their pre-loved curtains into new, unique garments and accessories. This partnership not only reduced waste but also highlighted their commitment to sustainability, resonating with eco-conscious guests.

Discover collection

Ready to make a change?

Join us in creating a more sustainable future for hospitality and the fashion industry. Get in touch to learn how your hotel can make a positive impact by partnering with CLOTH’EL

Contact us