Who we are

CLOTH’EL is a sustainable brand that transforms used hotel fabrics into unique, limited-series garments and accessories. We believe in giving textiles a second life, reducing environmental impact, and supporting hotels in their journey toward sustainability.

Why partner with us?

  • Sustainability & Cost Saving

    Reduce waste and save on waste management costs by giving your used textiles a new purpose.

  • Enhanced Brand Image

    Align your hotel with sustainable practices to attract guests and improve their loyalty.

  • Unique Storytelling

    Each of our collections tells a story that begins at your hotel and continues in our designs.

  • Community Impact

    Contribute to a more sustainable fashion industry by keeping valuable materials in circulation. 

  • Innovation & Creativity

    Sell some of our products exclusively in your hotel shop, or we can create branded merchandise for your hotel.

How it works

  • Donate

    Send us your used textiles, including linens, curtains and other fabrics.

  • Transform

    We turn these materials into new, fashionable garments and accessories.

  • Impact

    Together, we reduce waste and create sustainable fashion. 

Our partners in sustainability

Our first collaborating partner, The Torridon, a family-owned five-star boutique resort, trusted CLOTH’EL to transform their used curtains into new, unique garments and accessories. This partnership not only reduced waste but also highlighted their commitment to sustainability, resonating with eco-conscious guests.

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Ready to make a change?

Join us in creating a more sustainable future for hospitality and the fashion industry. Get in touch to learn how your hotel can make a positive impact by partnering with CLOTH’EL

Contact us