What sustainability means to us

At CLOTH’EL, we believe every fabric has a story worth continuing. That’s why we take beautiful, high-quality textiles from hotels, and give them a second life as timeless pieces you’ll love to wear. Instead of ending up as waste, they get to live on, with you.

Giving textiles a second life

We work with beautiful, high-quality textiles that have completed their first life in hotels. Instead of being discarded, they are transformed into something new — pieces with purpose, story, and character.

Using what already exists

Upcycling allows us to create without producing new fabric. This means less waste, fewer resources consumed, and a more thoughtful way of designing. Every piece begins with materials that are already here.

Made-to-order creation

Most of our garments and accessories are made to order. This slow, intentional approach keeps us from overproducing and ensures that every piece is crafted only when needed — no excess, no unnecessary inventory, no wasted materials.

Crafted locally, ethically

Each CLOTH’EL piece is handmade in small local workshops by skilled artisans. We choose slow craftsmanship over mass production, ensuring fair conditions and a human touch in every stitch.

Designed to last

We design for longevity and versatility — creating durable, multi-wear pieces meant to stay with you for years.

A circular mindset

For us, sustainability is more than materials. It is a way of thinking: to value what already exists, to honour the hands that make, and to create pieces with care, intention, and respect for our surroundings.