What Sustainability Means to Us

At CLOTH’EL, we believe every fabric has a story worth continuing. That’s why we take beautiful, high-quality textiles from hotels, and give them a second life as timeless pieces you’ll love to wear. Instead of ending up as waste, they get to live on, with you.

So much is thrown away long before its time. We carefully rescue these premium textiles and transform them into something new, turning forgotten materials into something both stylish and meaningful.

The fashion industry creates mountains of textile waste every year. By upcycling what already exists, we reduce that burden — sparing landfills, saving resources, and honoring what’s already been made.

New fabrics demand huge amounts of water and energy. By working with what’s already here, we avoid that unnecessary strain on the planet, cutting down pollution and conserving what truly matters.

Every CLOTH’EL piece is made by hand, locally, and with care. We work with small workshops and skilled artisans, ensuring fair conditions, supporting our community, and keeping our footprint small.

To us, sustainability is about more than materials — it’s about mindset. We design for longevity, honor what exists, and invite you to be part of a circular story where nothing is wasted, and
everything has value.

When you shop with CLOTH’EL, you’re doing more than buying a product:

  • You’re keeping high-quality textiles out of landfills.

  • You’re cutting CO₂ emissions and conserving water.

  • You’re supporting ethical, slower fashion that values people and the planet.

Your choice makes an impact — and every piece you wear tells that story.

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